Demo of the Week: “The Beginning of the Ending” (Rodney Clawson, Melissa Pierce)

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Demo of the Week: “The Beginning of the Ending”

Writers: Rodney Clawson, Melissa Pierce

Vibe: Emotive, and lyrically tight

Key lyrics: “Maybe it’s just a passing storm / are we perfectly comfortable or hopelessly worn”

Could be a good fit for: Tim McGraw, Charles Kelley, Keith Urban

X factor: Nails that bittersweet spot at the potential ending of things. Could also be really powerful as a duet.