Luke Bryan released today the 360 Video for his latest single “Home Alone Tonight,” featuring Karen Fairchild. The video easily revolutionizes the music video playing field, involving a technology that could change the entire way we view visually creative musical pairings.
For the best experience, watch the 360 Video on your phone – the view you get depends on where you move your phone, similar to 360 walkthroughs of places or exploring Google Maps’ street view. However, the video continues to move and lyrics continue to appear – it’s simply up to the viewer to decide whether they’re looking at them.
Bryan’s 360 Video is the first we’ve seen in country, and will absolutely change the game for the way creatives tackle the music video world in the future. Though “Home Alone Tonight” is a fairly simple set, taking the viewer through an empty saloon to read the lyrics, it opens up a world of possibilities for media to come.