Anderson East and producer Dave Cobb have teamed up again – this time for a recording of Bob Dylan’s classic song “Forever Young,” as part of Dodge’s “Long Live Ram” Ram Trucks campaign. East’s take on the lighthearted, sentimental original is much grittier, courtesy of his signature vocals and vibrant horn section. Stylistically, the track would fit right in with East’s 2015 record Delilah (also produced by Cobb), and provides a powerful background for the ad series. Watch the long-form clip above, and find alternate versions here.